Seting and achiving strategic objectives is citically important because

Nis is what pervents management's drive for achieving good financial performance from overwhelming the pursuit of higher levels of customer aatisfaction.

a compay's studegic perfamance is the biopest single factor that determines how fast a company will be able to increase dildends to shanholders and boost the company's stock pice.

a shonger marks standing with buyers and improved comperfine strength to combat rivals' vitality$-$expecially when these result in abigar corpotitive alvantage$-$is what enables and empowers a company to improve its financial performance in upcoming periods.

achining tapated strategit whomes is nore inportant in determining a company's credit rating and financial well$-$being then shether the tompany is meeting shareholder expectualions for geod short$-$term financial performance.

the savesibriets with which a compuny possues strategic objectives is the most important determinant of long$-$term tustumer usituation.