Setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures.

refer to :Alpha trading ltd is a known company in the auto sales and imports. It has numerous products from sports bikes to cars. Over the last few months companys revenue is decreasing day by day due to product quality issues. Alpha X300 has been a super hit sports bike of the company since many years and was a major revenue source. Interestingly majority of the customer complaints were for the same product. Alpha trading cannot stop the sale of X300 and it has updated the bike with new amazing features like switch start and GPS navigation system. In the last month it was observed that even after the great updates the sale of the bike is not that satisfactory. Company has identified the need of a strong and impressive marketing plan, you are required to make a marketing plan for the Alpha trading which would help in improvement of sales of X300