Several basic principles or reasons make psychological social engineering effective. These include authority, intimidation, consensus/social proof, scar- city, urgency, familiarity/liking, and trust. Table 2-6 in your text uses these principles in a scenario of an attacker pretending to be the chief executive officer (CEO) calling the organizations help desk to have a password reset. Create two additional scenarios, such as an attacker impersonating a help desk employee who wants access to an employees protected information, and create a dialog example for at least 3 of the 7 principles.