Question: Several factors complicate the objective - setting process in marketing communications. Which of the following would be considered a complicating factor? differences in perspectives regarding

Several factors complicate the objective-setting process in marketing communications. Which of the following would be considered a complicating factor?
differences in perspectives regarding what advertising should accomplish
media costs
constantly changing nature of the business environment
uncertainty about competitors' actions
All of the above are considered challenges in setting advertising objectives.
Several factors complicate the objective-setting process in marketing communications. Which of

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