Question: Shake Shack an environmentally friendly company? ( 2 ) Are they greenwashing? ( 3 ) Should they move away from animal - based products? If

Shake Shack an environmentally friendly company?
(2) Are they greenwashing?
(3) Should they move away from animal-based products? If so, when? And how?
(4) What marketing tactics (think the 4 Ps for example) will help with this move?
(5) What role might activism play in that space? Do you think some of the tactics employed by activists like Tash Peterson (note: you might have to google this one) in WA are appropriate?
Consider applying Analytical tools with the relevant section of writing that you came to learn in this unit. For example, SWOT Analysis, Perceptual Map, etc.

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