Sheraton Wall Centre Hotel Vancouver.

#1. A basic advertising strategy you create for the hotel, showing what specific markets you are targeting and your marketing goals. Explain WHY this is your strategy

#2. A sample public relations stunt (that your group invents) to try to get free publicity that ties into and demonstrate the advertising strategy you outlined in #1

#3. A newsjacking activity (that your group invents) that attempts to bring free publicity to the hotel.