SHOPIFY $($Winner $2024)$ Their headings and subheadings are very precise and they accurately portray the message they are trying to convey. They know which information to prioritize $($On landing page they show how they have affected the world; how many merchants are on their website and how much they partake in global economy$).$ They show the value they are providing right at the moment user lands on their page. The web design is also amazing with different animations keeping retention of user.

SY Partners $($Nominee $2024)$ They use a minimalistic approach $($whereas shopify shows a lot of information on the landing page$).$ They introduce their ideas and state the questions that users came to their website to find answers to$.$ They at first intrigue users by asking them some questions $($What legacy do we want to leave?$).$ As you scroll the answers are revealed one by one.

IBM $($Nominee $2024)$ They are not using a simple interface as they know their audience. Even on their landing there is only one clear message about their goal and after that there is a set of different options and information laid out that a normal user won$$t be able to understand but as they already know that they are attracting coders and developers. So$,$ they are not lenient with the dropping of information.