Question: Should Dickerson make major changes, minor adjustments, or something in between? What can Blue Apron do to increase customer profitability? On what customers should Blue

Should Dickerson make major changes, minor adjustments, or something in between?
What can Blue Apron do to increase customer profitability?
On what customers should Blue Apron focus? Discuss in light of CLV, CLV-to-CAC ratio and customer segments.

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