Should engineers program driverless cars to protect pedestrians or the driver? Who gets to decide? Should drivers know the choice when they purchase the car?

$$ What would Kant $($deontology$)$ and Mill $($utilitarianism$)$ say about this choice?

$$ What would result under the Front$-$Page test?

$$ If drivers chose to buy cars that would protect themselves, would they be to blame, legally or ethically, for the deaths of the pedestrians?