Question: Should the customer service representative have apologized in this case? a.An apology is not advisable. It could be seen as an admission of liability and

Should the customer service representative have apologized in this case?

a.An apology is not advisable. It could be seen as an admission of liability and potentially invite the customer to make greater demands.

b.Yes, an extensive apology at the end of the letter would have shown the writer's humility and ended the message on a conciliatory note.

c.No apology is needed. It would introduce a negative tone. The remedy is sufficient for maintaining the customer's goodwill and rebuilding his confidence in the Yuma brand.

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