Question: Simply Dressed has had a long - standing consumer base aged 1 2 - 2 1 . The market has become saturated by competition causing

Simply Dressed has had a long

-

standing consumer base aged

12 - 21 .

The market has become saturated by competition causing Simply Dressed to expand its product line by partnering with a celebrity designer of premium brand business casual wear. The company is also changing the name of its stores in metro market high

-

end malls to Simply Spectacular. This positioning strategy is called

Multiple Choice

one voice.

brand equity.

repositioning.

product symbolism.

Simply Dressed has had a long-standing consumer base aged 12-21. The

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