Question: Simulation Project ( Scenario ) You work for a large international bicycle firm. Corporate Headquarters wants to enter the 3 D printed, carbon fiber bicycle
Simulation Project Scenario You work for a large international bicycle firm. Corporate Headquarters wants to enter the D printed, carbon fiber bicycle business. You have been selected to head up the new marketing division to sell carbon fiber bicycles in different markets such as North America, South America, EuropeAfrica and Asia. Several other firms are entering the markets at the same time. Your marketing strategy will be tightly focused on direct sales to bicycle consumers. You will sell through companyowned sales outlets in major biking markets around the world. The goal is to maximize learning and not profits. Each round or decision period has a dominant activity and a set of decisions that are linked to it These dominant activities take you through the p
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