Question: Since it is more difficult to evaluate services than goods, marketers have developed several promotional strategies. Please identify the correct ones below, select all that
Since it is more difficult to evaluate services than goods, marketers have developed several promotional strategies. Please identify the correct ones below, select all that apply. This question is all or nothing for bonus points
Question options:
Stressing tangiable cues.
Using a celebrity endorsement.
Followiing up with consumers after thier service purchase.
Use branding to create a strong image.
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