Since products are very similar across the whole online-gifting industry? How could Flowaura differentiate itself as unique or a better choice for customers? How can the brand reduce the number of one-time purchasers? Considering that they do not have a huge budget, delivery issues, limited coverage and quality control. 

• Problem statement: Identify the decision problem clearly and at a proper scope, and if applicable, the underlying main issue or strategic intention.
• Recommendation:  a  clear recommendation for the identified decision problem.
•  appropriate analysis (e.g. internal/ external, consumer/competitor,etc.) and apply relevant marketing concepts and theories; develop understanding and useful insights
• Strong quantitative ability: perform appropriate quantitative analysis; make use of quantitative information to draw insights and support decisions.
• Strong qualitative arguments and logic formulation: draw implications, formulate sound logic links, considers options, and develop strong arguments to support the decision or conclusion.
• Provides an implementation plan with appropriate detail and timing when needed; applies marketing theory; suggests key steps or elements on how to proceed.
• Clearly state correct expected results and include specific measures.