Situation Analysis:

(a) General Environmental Analysis

Focus on the trends in the seven segments of the general environment and predict which segments you expect to have the most significance to Starbucks in coming years;

(b) Industry Analysis Reference the five forces of competition model to judge the attractiveness of the industry (or segment of the industry) in which Starbucks is competing;

(c) Competitor Analysis Identify your competitor's strategies so Starbucks can learn to predict their responses;

(d) Internal Analysis Analyze Starbucks' value chain to assess the organization's overall strengths and weaknesses.

Please do 75-100 words