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MC Qu.150 At the weekly meeting for Americas Hotels, the...
At the weekly meeting for Americas Hotels, the marketing manager said, We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile. To do that, I want to find a different advertising medium that the other hotel chains are not using now. The purchase of this advertising on an alternative medium would be an example of
Multiple Choice
a modified rebuy.
an initial buy.
a straight rebuy.
a converted rebuy.
a new buy.
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