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MC Qu.103 The marketing managers at Omaha Steaks used ...
The marketing managers at Omaha Steaks used airlines databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the companys salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?
Multiple Choice
automatic vending and telemarketing
direct-mail and direct selling
online retailing and direct-mail
telemarketing and online retailing
direct-mail and telemarketing
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