Question: So-called same-store sales are a very important measure for companies as diverse as McDonald's and Sears. As the name suggests, examining same-store sales means comparing

So-called "same-store sales" are a very important measure for companies as diverse as McDonald's and Sears. As the name suggests, examining same-store sales means comparing revenues from the same stores or restaurants at two different points in time. Why might companies focus on same-store sales rather than total sales?

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