Question: software systems vendor sells a system that is very expensive and requires in times the cost of the software to implement. To change to a
software systems vendor sells a system that is very expensive and requires in times the cost of the software to implement. To change to a different endor will cost their customers the same amount which most companies onsider cost prohibitive to do immediately. The implementation costs create
Barriers to Entry which reduces the threat of new entrants high witching costs which create Customer Lockin
Performance improvements
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