Question: A software systems vendor sells a system that is very expensive and requires 7 times the cost of the software to implement. To change to
A software systems vendor sells a system that is very expensive and requires times the cost of the software to implement. To change to a different vendor will cost their customers the same amount which most companies consider cost prohibitive to do immediately.
The implementation costs create
A New products for the company
B Switching costs which create Customer Lockin
C Performance improvements
D Barriers to Entry which reduces the threat of new entrants
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