A software systems vendor sells a system that is very expensive and requires $7$ times the cost of the software to implement. To change to a different vendor will cost their customers the same amount which most companies consider cost prohibitive to do immediately.

The implementation costs create $....$

Question $22$ options:

A$)$

New products for the company

B$)$

Performance improvements

C$)$

Switching costs which create Customer Lock$-$in

D$)$

Barriers to Entry which reduces the threat of new entrants