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Case Study: Mumuni Based in Chicago, Mumuni USA is an advertising agency that specializes in content marketing, which involves developing and distributing online material that generates interest in products and services. The content created by Mumuni includes social media posts and videos. The agency has been very successful in developing content that fits seamlessly into people's web browsing sessions. For example, one video that Mumuni created for a client, featuring snowboarders drinking hot chocolate after a day on the slopes, generated over 100,000 views Mumuni USA has been carefully observing the rise of voice-activated technology. People increasingly use the voice-activated assistants on their phones, such as Apple's Siri and the Google Assistant, to access information. In addition, sales of voice-activated smart speakers for homes, such as Amazon's Alexa and Google Home, have increased substantially. These smart assistants are predicted to have an enormous effect on people's web browsing behavior. One study predicts that at least one-third of web-browsing sessions will be conducted without a screen in just a few years. Mumuni believes that their agency may need to alter the delivery of their marketing content to adapt to the increased use of voice-activated assistants. The agency wants to be sure that their content continues to reach audiences even when they are requesting information by voice. Mumuni wants to understand exactly how people use voice-activated assistants, including where they are when they request information and what the top reasons are that people use voice-activated speakers. Consequently, Mumuni's marketing research department is preparing a proposal to study voice-activated technology. 3. Research social media websites to learn how consumers feel about voice-activated technology and how they are using it. Based on your investigation of social media websites, develop four themes that relate to the research objectives of this study. Each of the themes should be illustrated with at least two substantiating examples (posts, tweets, photos, videos, etc.) from social media. (Hint: informative social media content may include reviews of voice-activated speakers, videos created by consumers that show how they are using voice-activated technology in their homes, and forums with discussions of voice-activated assistants.)