Question: Solve Question 39 2 points Ivan is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television,
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Question 39 2 points Ivan is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, which of the following offers a good indicator of advertising effectiveness? 1. the cost of the media buy 2. new advertising concepts 3. planned store expansions in similar markets 4. the daily and weekly sales volume 5. past economic conditions Question 39 01 70 Moving to another question will save this response. F12 Insert F9 10 F11 F6 F7 F8 F4 F5 KS FI F2 F3 X 4-Step by Step Solution
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