Question: Solve the question given in the pic Question 1. Dawn frozen foods offer a range of options such as chicken samosa, parathas, keema kachori to

Solve the question given in the pic

Question 1. Dawn frozen foods offer a range of options such as chicken samosa, parathas, keema kachori to name a few. Imagine its brand personality traits to be efficient (as it provides an instant food option) and empathetic (easy options available in a busy routine). Emotions such as relief (as ready to cook), satisfaction on the material used), and happiness (to eat them) have been associated with it. ICONVENIRE DAN Chicken Burger Patties Chaplikang Nuggets Sockham a) Now you have to communicate to customers through a message keeping in view the brand personality in mind. Develop an interesting message to be communicated (1-3 liner message). What led you to decide this message (see page 312 to justify) (5 marks - 150 words max). b) What sort of persuasion tactic would you use to convince your customers and why? Most suited and convincing of all (don't discuss all tactics) (5 marks- 150-200 words max)

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