Some believe it is not wise to put "prefer not to answer" on self-administered questionnaires, because respondents may use this option simply as a cop-out, when they might have provided accurate answers if the designation had not been there. Panel companies normally collect a wealth of information (demographic, life style, possessions, etc.) on each panel member as part of the recruitment and registration process, and these data may be purchased along with the survey questions, thus eliminating the need to ask for this information in the survey. Data quality is a concern for marketing researchers, which means the researcher must examine the responses for data quality problems prior to analysis. True False

Researchers have two options when it comes to reporting confidence intervals to clients or readers of their marketing research reports. These options are:

		The data analytics case approach and the general case approach.
		The hypothesis approach and the findings-specific approach.
		The general case approach and global findings confidence intervals approach.
		The general case approach and the findings-specific confidence intervals approach.

The problem confronting the marketing researcher when faced with a dataset is ________, which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.

		choosing the data analytical software
		understanding the data book
		data analysis
		data integrity

Markets are often comprised of a number of market segments, not just two, so ________ is a valuable tool for discovering differences between and among multiple market segments.

		z tests
		t tests
		analysis of variance
		post hoc tests