Question: Some reasons that a B 2 B marketer may want to market through channel intermediaries rather than market directly may include all except To share
Some reasons that a BB marketer may want to market through channel intermediaries rather than market directly may include all except
To share the selling risk to the extent a good channel intermediary should have an inmarket reputation, relationships, etc. with the right buyers
To pass on customers who have a reputation of not paying ontime or don't like to pay at all.
To enhance the collection of market information by utilizing a channel intermediary sales staff as an addition to any other sources being utilized
To spread financial risk with the intermediary
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