Some software manufacturers release beta $($i$.$e$.,$ test$)$ versions of software to popular consumers. This practice is done to try to create some early buzz and positive word$-$of$-$mouth endorsements to other consumers who may look up to or respect the consumer trying out the software. How would this affect the consumer buying process? This is a situational influence This is an endorsement influence This is a social influence This is a $1-$ to $-1$ marketing influence