somebody please paraphrase it. without 0 % plagiarism.

A dashboard is a type of graphical user interface which often provides at-a-glance views of key performance indicators (KPIs) relevant to a particular objective or business process. In other usage, "dashboard" is another name for "progress report" or "report" and considered a form of data visualization. Dashboards are a data visualization tool that allow all users to understand the analytics that matter to their business, department or project. Even for non-technical users, dashboard allow them to participate and understand the analytics process by compiling data and visualizing trends and occurrences.

The main goal of a business intelligence dashboard is to give visibility to the indicators that need to reach a set value to reach the firms goals. It also lets firms know valuable pieces of data, analyze trends, and set plans of action. This powerful tool will also help you map out your companys digital marketing strategy. So, how can a business dashboard help in your day-to-day activities? Here are some possibilities:

1. Combine and share data The dashboard will turn you into a real expert on your business by knowing all its data. An easy-to-use business dashboard app will make valuable information for your firm readily available to make smarter decisions and easily share it with other people in the organization.

2. Decide the companys direction Thanks to presenting KPIs in interactive diagrams and decisive graphics, your strategic decision-making will be much more straightforward and reliable. Youll be able to look at historical data, trends, comparisons, and more to get the most out of your data and see how your business is performing in real-time.

3. React immediately Having access to KPI performance at any time will let the corporation react to any changes that arise in the organization.

4. Be more effective The person in charge of managing the business dashboard can integrate this data into an easy-to-read Excel that minimizes turnaround times and optimizes management.

However, before you build your own dashboards, it is important to remember that your marketing dashboards must serve your business needs and facilitate strategic business decisions.

The dashboard design process starts with defining our stakeholders and determining what decisions they need to make, we then determine what metrics would support those decisions. Next we prototype dashboards with pen and paper, get feedback, and iterate.

To simplify your journey before you venture into marketing dashboards, here are three tips you must follow:

1) Align marketing metrics;

Before you build your marketing dashboards, its important to define metrics and KPIs that are important to you. Having access to actionable data can help you uncover key metrics and enable you to answer business questions that matter most to you. A good metric is one which is actionable, recognizable, transparent, and accessible.

Key takeaway: A marketing dashboard should at a glance show an overall situation report and prepare the viewer for what might be expected. By identifying marketing metrics that indicate the brands ability to generate future cash flow, you can add significant value to your business.

2) Dive deeper;

It is highly likely for consumers of your dashboards to have varied reporting needs. Therefore, your dashboards should be developed with the ability to delve deeper within channels, campaigns, product lines, regions etc.

Key takeaway: Besides being customized for specific users and context, a marketing dashboard should be able to answer questions. It should also present essential data, and must allow a smooth navigation throughout.

3) Track time;

Your company needs more than just a snapshot of the past, it needs to see what is happening in real-time as well as foresee the future. Marketing dashboards should help you streamline your historical data with the present and the future to make your business more efficient and quick.

Key takeaway: Your marketing dashboard must combine descriptive, diagnostic, and predictive analysis into one. In other words, it should describe where you have come from, where you are, and where you have to go.

While a good CMO dashboard empowers marketing executives to answer key business questions, a great dashboard gives them the knowledge to make smarter business decisions