Question: Sometimes a category need can occur within a category - in the case of transportation for example. Lots of young people are attracted to sporty

Sometimes a category need can occur within a category

-

in the case of transportation for example. Lots of young people are attracted to sporty sub

-

compacts for their transportation needs. A marketer for trucks or sport utility vehicles

(

SUV

),

may communicate with the same target audience in such a way that an SUV or sport utility vehicle may better fulfill that category need. This is a distinct yet

______

category need that could fulfill the target audience's need more completely.

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