Question: Sometimes consumers have second thoughts after buying goods, especially if those purchases are expensive, intrequently purchased, or associated with a high level of risk. This
Sometimes consumers have second thoughts after buying goods, especially if those purchases are expensive, intrequently
purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are
dealing with
Multiple Choice
purchase uncertainty.
competitive leverage.
criteria reevaluation.
buyer's remorse.
consumer vulnerability.
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