Question: Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. This is an especially

Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are dealing with
a. buyer's remorse.
b. criteria reevaluation.
c. consumer vulnerability.
d. competitive leverage.
e. purchase uncertainty.
Sometimes consumers have second thoughts after buying goods that are expensive,

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