Sometimes, simple is key. Genuine's case study for BIC razor's is straightforward and minimal, with only two short paragraphs, "The Insight" and "The Solution", accompanied by two images. The simplicity of the page allows the reader to focus on the sense of humor in the text, like "Helping a consumer find their perfect match and making them smile along the way means gaining a brand loyalist for life. Or until they grow a beard." The page displays Genuine's brand personality well, while offering the viewer all the necessary information they'd need.

7.Which of the following is not a type of decision usually made during the product

8. All of the following are different ways a firm can obtain new products, except which one?

9. Original products, product improvements, product modifications, and new brands that a firm

develops through its own research and development efforts are called:

10. To create successful new products, a company must understand consumers, markets, &

competitors and:

11. ________________ is screening new-product ideas in order to spot good ideas and Drop

12. A ___________________ is a detailed version of the idea stated in meaningful

13. If a company wishes to test its positioning strategy, advertising, distribution, pricing,

branding and packaging, and budget levels, it can do so during which of the following stages

of the new-product development process?

14. Sterilization packaging systems have an impact on:

15. All of the following are accurate descriptions of reasons why new products fail, except which

one?

16. Which of the following is NOT a price adjustment strategy?