Sony started out as a high$-$tech rock star; it was the world$$s largest consumer electronics

company not that long ago. It released the most up$-$and$-$coming technologies and stood tall as a

symbol of innovation and current style. Today, however, Sony is seen as more of a relic than a

rock star, and I believe this is due to its failure to change with the times. It has been constantly

devoted to standalone hardware, and it is always delayed when adapting to new markets. Sony

always had the technology to create something great but continued to fall short of success for

many different factors.

One of the major factors that has affected it would be the emergence of companies like Apple,

Amazon, Google and Samsung. Sony just could not keep up with their technologies, even

though it had all the tools to do so$.$ It could not keep its consumers because it simply could not

compete with what other companies had to offer. This is an example of a failure to develop a

good product that the consumer felt they needed and wanted to buy. The world turned to digital

technologies and connectivity, and Sony simply could not keep up$.$ Another factor that affected

Sony$$s performance was its inability to remain current with its demographics. As companies

continued to pop up$,$ Sony could not keep up with the rapid changes in technology, so it could

no longer remain competitive. The major thing standing in the way of Sony$$s success is its

failure to compete with other companies.

The New York Times released an article titled $$How the Tech Parade Passed Sony By$$ and in it

there is a great quote that I feel captures exactly what has stood in the way of Sony, $$WHAT

went wrong is a tale of lost opportunities and disastrous infighting. It is also the story of a proud

company that was unwilling or unable to adapt to the realities of the global marketplace.$$

Today, Sony is attempting to make a comeback. It is releasing the new PlayStation Classic

soon, which reminds users of a time when Sony was at the top of its game, and it is also selling

for only $$100$ with $20$ games pre$-$installed $($Gilbert$).$ This is emphasising price to keep customers

coming back as well as trying to reach the older audience it once had. The recommendations I

would give to Sony are to continue to follow market trends, and it needs to continue to change

and develop just as the world does. I would also tell Sony to be aware of changes in consumer

needs and to be bold and brave when releasing new products. Finally, I would remind it to keep

the four Ps in mind because that is the true key to success. Of course, there is a risk to all of

this, but hopefully, with the right people working and researching, the results will be positive and

it will be a huge success. From here, I would tell Sony to focus on the future, as there are so

many amazing ideas still waiting to happen.

Source: Adapted from $-$ Li$,$ M$.(2017).$ Falling Behind: How Sony Failed in the Tech Parade.

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