Sony started out as a high$-$tech rock star; it was the world$$s largest consumer electronics

company not that long ago. It released the most up$-$and$-$coming technologies and stood tall as a

symbol of innovation and current style. Today, however, Sony is seen as more of a relic than a

rock star, and I believe this is due to its failure to change with the times. It has been constantly

devoted to standalone hardware, and it is always delayed when adapting to new markets. Sony

always had the technology to create something great but continued to fall short of success for

many different factors.

One of the major factors that has affected it would be the emergence of companies like Apple,

Amazon, Google and Samsung. Sony just could not keep up with their technologies, even

though it had all the tools to do so$.$ It could not keep its consumers because it simply could not

compete with what other companies had to offer. This is an example of a failure to develop a

good product that the consumer felt they needed and wanted to buy. The world turned to digital

technologies and connectivity, and Sony simply could not keep up$.$ Another factor that affected

Sony$$s performance was its inability to remain current with its demographics. As companies

continued to pop up$,$ Sony could not keep up with the rapid changes in technology, so it could

no longer remain competitive. The major thing standing in the way of Sony$$s success is its

failure to compete with other companies.