Question: Sophisticated eye-tracking studies clearly show that most search engine users view only a limited number of search results. The space on the screen where a

Sophisticated eye-tracking studies clearly show that most search engine users view only a limited number of search results. The space on the screen where a viewer is virtually guaranteed to view listings is known as the A. golden triangle B. trade dress C. just noticeable difference D. absolute threshold E. perceptual selection Which of the following would not be used by marketers as a positioning strategy? A. Product class B. Attributes C. Attention D. Lifestyle E. Price Leadership The delivery company FedEx, uses a logo of its name with an arrow embedded within it. This logo illustrates the principle. A. figure-ground B. semiotics C. closure D. color forecast E. similarity

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