Special Instructions Scope: To enable a rich discussion, the scope of the discussion topic is limited to concepts you have picked up from Lesson 4/Chapter 4. Format: Feel free to use bullets/paragraphs/other formatting tools to clearly identify you position. Your discussion point should be at least 300 words (~1/2 page single spaced) but not exceeding 700 words (~1 page single spaced). Please note that your responses will be posted for other students to view. Subject: Value Chain Analysis Delta Airlines Discussion focal point: 1.Carefully review the 10K excerpt for Delta Airlines. What part of the value chain: Ticketing, Aircraft Operations, and Customer Service, do you believe fuel prices fall into? Please explain why. 2.Now read the article Delta Buys refinery to Get Control of Oil Costs. Why do you think Delta acquired the oil refinery? Based solely on the acquisition of the refinery, is Delta trying to position itself as a low-cost producer or a differentiator? If you were the CEO of Delta, would you acquire the refinery (hint: total fuel cost = $11.8 billion/annum vs. $100 million/annum)