SPSS$/$EXCEL ASSIGNMENT $(5\%)$

Provide an analysis of the results of the Movies Questionnaire and make recommendations for the business based on the findings from the survey using SPSS$.$

$$ Prepare a profile of the respondents

$$ Complete a descriptive statistics and tabulations of each of the questions in the survey.

$$ Conduct $2$ cross tabs that you think are most relevant to understanding the drivers of movie theatre decision.

$$ Provide recommendations for the movie theatre based on your research findings.

$$ Use visualization to present your results

$$ Limit to $2$ page report, with as many appendices as you like.

Rubric

Criteria

Marks

Description

Profile of Respondents

$1$

Should include Ethnicity, Gender, Class and Age. Lifestyle$/$Attitudes: Perhaps importance of movie theatre, frequency of movies, spend over tickets, socially active. $\%$ is better than # Frequent.

Descriptive stats and tabulations for all Questions

$1$

Mean, Median, Mode, Std Dev, Tabulations. And some interpretation referenced in analysis and recommendations.

Use $2$ Cross tabs $($and descriptive stats and tabs$)$ most relevant to drivers

$1$

Relate the data provided on movie theatre options, distance, media to understanding how to get more ticket and concession sales.

Do that by comparing high and low users and what is of more interest.

Recommendations, Visualization, demonstrated use of SPSS$/$ MS$.$Excel, overall understanding of the final report format

$2$

Present a story, use appropriate charts$/$graphics to tell a story that supports data driven recommendations.

Total

$5$

The files$/$resources needed for the assignment:

$1.$ Questionnaire: Movies Questionnaire.doc

$2.$ Data file: Movie$\_$Attendance$\_$Data $2018.$xlsx

This assignment was sourced from: McDaniel, Carl, Roger Gates and Subramanian

Sivaramakrishnan. Marketing Research Essentials. $2$nd Canadian ed$.$ John Wiley and Sons, $2013.$ Web.