Question: Standardisation and adaptation are often presented as two distinct options. In reality, however, few marketing mixes are totally standardised or adapted. Instead it is more

Standardisation and adaptation are often presented as two distinct options. In reality, however, few marketing mixes are totally standardised or adapted. Instead it is more relevant to discuss degrees of standardisation (Hollensen, 2017, p. 494). Discuss this statement and use examples to support your answer

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