Question: Standardization and adaptation are often presented as two distinct options. In reality, however, few marketing mixes are totally standardized or adapted. Instead it is more

Standardization and adaptation are often presented as two distinct options. In reality, however, few marketing mixes are totally standardized or adapted. Instead it is more relevant to discuss degrees of standardization (Hollensen, 2012). Discuss this statement and use examples to support your answer.

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