Starbucks taps into what makes local audiences tick, providing localized menus - for instance, Dragon Dumplings in

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Starbucks taps into what makes local audiences tick, providing localized menus - for instance, Dragon Dumplings in Hong Kong.

#Do think that marketing and providing locally well-known products in a foreign market always add so much to the profit margin?

When should they be retained or removed from the offer?

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 30, 2024 11:16 AM

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Starbucks taps into what makes local audiences tick, providing localized menus - for instance, Dragon Dumplings in

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International Marketing And Export Management

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