Stars Inc. is a large clothing corporation that specializes in reselling clothes worn by celebrities. The company's four websites generate 75 percent of its sales. The remaining 25 percent of sales occur directly through the company's warehouse. You have recently been hired as the director of sales. The only information you can find about the success of the four websites is displayed in the table below.

You decide that maintaining four websites is expensive and adds little business value. You propose consolidating to one site. Create a report detailing the business value gained by consolidating to a single website, along with your recommendation for consolidation. Be sure to include your website profitability analysis. Assume that, at a minimum, 10 percent of hits result in a sale; at an average, 30 percent of hits result in a sale; and at a maximum, 60 percent of hits result in a sale.

Website	Classic	Contemporary	New Age	Traditional
Traffic analysis	5,000 hits/day	200 hits/day	10,000 hits/day	1,000 hits/day
Stickiness (average)	20 minutes	1 hour	20 minutes	50 minutes
Number of abandoned shopping carts	400/day	0/day	5,000/day	200/day
Number of unique visitors	2,000/day	100/day	8,000/day	200/day
Number of identified visitors	3,000/day	100/day	2,000/day	800/day
Average revenue per sale	$1,000	$ 1,000	$50	$1,300

Answer rating: 100% (QA)

Answer Websites Classic Contemporary New Age Traditional Traffic analysis 5000 hitsday 200 hitsday 10000 hitsday 1000 hitsday 5000 200 10000 1000 Stickiness average 20 minutes 1 hour 20 minutes 50 min... View the full answer