Start by getting up to speed with the current global ambassadors $$ renowned athletes, yogis, trainers, musicians, and creators who are using their passion for sweat to change the world.

Next, brainstorm the characteristics of local ambassadors who could be a good addition to the membership program and the Power of Three x $2$ Growth Strategy.

Once you've finished brainstorming, create two hypothetical profiles of potential local ambassadors.

To create the profiles, ask the following questions:

What does this person do for a living?

What does this person promote on their social media?

Is this person currently promoting brands similar to lululemon?

What is this person's personality?

How does this person align with the lululemon brand?

How is this person involved in their specific city or community?

What social media posts or promotions would help this person drive traffic to a specific store?

Use the $$Ambassador Profile Guide$$ in the Resources section below to help guide your creation.

Then, create a $2-4$ minute video pitching two of the local ambassadors to your manager. Be sure to answer the questions above and describe how these ambassadors could boost sales at specific locations $($vs$.$ nationwide$/$globally$).$PROFILE $1$:

Name:

City:

Demographics $($Age$/$Race$/$Orientation$)$:

What does this person do for a living?

What does this person promote on their social media?

Is this person currently promoting brands like lululemon?

What is this person's personality?

How does this person align with the lululemon brand?

How is this person involved in their specific city or community?

What social media posts or promotions would help this ambassador drive traffic to a

specific store?

Any specific products ideal for this person to promote?