Statement of strategy of DoorDash (one sentence, which establishes the quantified and timephased single most important objective the company is to achieve). Focus on the revenue side of the company.

Citation of the specific facts in the industry and company which led to the selection of this strategy derived from the analysis.

A quantified explanation of the basis on which the industry and the company sales forecast was computed.

A brief explanation of why each of the possible alternative strategies was rejected.

A brief synopsis of major actions to be taken to achieve the strategic objective. This synopsis will summarize actions included in subsequent paragraphs of this section.