Step 1 - Think: A guide for writing and creating your unique selling proposition (value statement) on your brand. You will answer what is my brand, Why Me? Why You? Who is Brand You (Brainstorming) How do you differentiate yourself? How are you unique and/or valuable? Your primary competitive advantage? What is the evidence of your statements? What do you have to offer? Who are you "selling yourself to? Why are you needed? What action do you want them to take? Step 2 - Assess: On an MS Word Document, write, at least ten things" (attributes, talents, skills, abilities, etc., etc.). about you that may differentiate or help set you apart from others who may be competing for a job now or in the future - providing evidence for each. Ten (10) specific attributes / abilities along with a few supporting sentences are all that is required. Name an attribute and then provide evidence (examples). Your work will be submitted on an MS Word Document to (P1). The "work is about what you choose to call a strength and how you support it. EXAMPLE: Honesty: "My parents taught me early to honest and ethical in life and I value their guidance." 1. 2. 3. 4. 5. Evidence: Evidence: Evidence: Evidence: Evidence: 6. 7. 8. 9. Evidence: Evidence: Evidence: Evidence: Evidence: 10