$($Step $3$ from the reading: Evaluating S$-$E alignment$).$ Do you identify any problems with the alignment between the firm$$s competitive strategy and the demands of the external environment? That is$,$ is there anything wrong or missing from the firm$$s competitive strategy that will inhibit their ability to be successful in their industry?

IF YES,

Specify what aspect$($s$)$ of their competitive strategy is$($are$)$ out of alignment with what aspect$($s$)$ of the external environment. Study the examples from the reading to effectively state your conclusions.