Step 3: Marketing Objectives Set Marketing Plan Objectives for Lee's. Identify at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant and Time-bounded) that Lee needs to set in order to refocus her business effectively based on its new mission statement. These first three parts of the paper should be a minimum of 2 pages and use APA format and citation style. Step 4: Marketing Strategy Describe your target market strategy for Lee's business. Paint a clear picture on who Lee will be targeting for her product. Identify four (4) strategies for growth for Lee's business using market penetration, market development, product development, and diversification. . Briefly describe your marketing mix strategy