Step One: Complete the Noncustomer log $($pg$.5).$ Identify a minimum of five $(5)$ noncustomers. This is column two. What noncustomer group are they? This is column three.$$

Step Two: Plan. How will you get in touch with these noncustomers? Directly, social media, historical online research, etc? This is column $4.$

Step Three: Ask. For each noncustomer, go through the Six Paths Framework and ask the questions provided. If possible, get in contact with your noncustomers. If this is not possible, role play. Please complete for each of your $($minimum five$)$ noncustomers.$$