Question: STEP ONE: RESEARCH OBJECTIVE AND SEGMENT DESCRIPTION 1.For the purpose of this Case Study, your research objective is to identify three viable cities for expansion

STEP ONE: RESEARCH OBJECTIVE AND SEGMENT DESCRIPTION

1.For the purpose of this Case Study, your research objective is to identify three viable cities for expansion of Doorstep Dates.

2.You also need to use your understanding of Doorsteps target market to create a detailed segment description of the ideal customer.

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