Question: Step-by-Step explanation The conjoint analysis suggests that the most important attribute in the entire purchasing decision is the ticket location, as it accounted for 39%

Step-by-Step explanation

The conjoint analysis suggests that the most important attribute in the entire purchasing decision is the ticket location, as it accounted for 39% of the analysis.

Ticket Location;

= (1.01148+0.73169)/4.4145

= 39%

Where is the 4.4145 in this equation coming from?

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