Strategic alliances are increasingly becoming an important part of overall corporate strategy, as a way to grow product and service offerings, develop new markets, leverage technology and research and development (R&D). You are required to design a new service based on your newly acquired marketing expertise and put together the marketing plans to launch the new service for one of the listed airlines below that will bring real benefits to the customer and company through the formation of an alliance with any company of your choice to focus on the Asia Pacific market. Tip: Bear in mind that different airline company have different vision, mission and culture. Therefore, please choose your alliance company wisely which can create long-term value-creating relationship that increases revenue, industry reach and internal knowledge.

QUESTION : - Singapore Airlines Executive Summary : Tell the reader why he or she is reading this marketing planwhat changes require consideration, what new services need discussing, and suggest possible actions to take in response to the information the plan contains. NEW SERVICE EXAMPLE : - a. singapore airlines & prudential singapore - focus on affordable travel insurance, importance of travel insurance, etc b. singapore airlines & grab - focus on integrated service, one stop solution for travelling around Singapore and food delivery c. singapore airlines & shopee - focus on shopping in air, duty free shopping, hassle free shopping delivery Marketing Strategies:A discussion of the marketing mix constitutes a key element of the strategic planning process. You are required to explain according to well-known marketing concepts, the marketing mix consists of the seven Ps: products and services, price and pricing strategies, place and distribution, promotion, process (flowchart and blueprint), physical environment and people

Answer rating: 100% (QA)

Executive Summary This marketing plan outlines the launch of a new service in partnership with Prudential Singapore that focuses on providing affordab... View the full answer